As part of the cooperation between the Ministry of Health of Ukraine and the non-governmental organization “INSCIENCE”, with financial support from the World Bank and the Swiss Confederation, the communication campaign “Take care of yourself” is under way (you can learn more at https://inscience.io/en/berezhy-sebe/).
Its goal is to inspire Ukrainians to take care of themselves and their bodies at all times, and especially in wartime, and to promote the value of health among a wide audience.
To this end, the Ministry of Health and “INSCIENCE” developed five stories:
- Take care of yourself, because your memory still has so much room for new things (The human brain can store about 2.5 million gigabytes of information. That is enough for half a billion Ukrainian songs).
- Take care of yourself, because you are an important part of the universe (Most of the chemical elements we are made of were formed in stars over billions of years. Each of us is a particle of the cosmos that can make this world a better place).
- Take care of yourself, because your DNA is unique (Our DNA differs by only 0.1%, but that is enough to make our eye color, character and tastes unique).
- Take care of yourself, because you are as important to Ukraine as red blood cells are to the blood (They carry oxygen from the lungs to every cell in the body and keep us alive).
- Take care of yourself, because your eyes still have so much beauty to see (The human eye can distinguish about 10 million colors. That is enough to admire the beauty of Ukrainian nature, from the Aktove Canyon to the Carpathian forests).
